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Humminbird Wins Best of Electronics at ICAST

Published By: Jonathan Lee

Humminbird’s SOLIX MFDs were voted the ‘Best of Electronics’ by attending media and buyers during the American Sportfishing Association’s 2017 ICAST New Product Showcase. The show took place at the Orange County Convention Center in Orlando, Florida earlier in July.

This is the seventh consecutive year that Racine, Wisconsin-based Humminbird has earned top honors at the International Convention of Allied Sportfishing Trades (ICAST). ICAST hosted 582 exhibitors in 1982 booths covering almost 200,000 square feet of the show floor. There were close to 15,000 people registered for the show, including 1,156 people from 73 countries.
 
“SOLIX is the combination of decades of dedicated development in everything from the transducer to the touchscreen,” says Ray Schaffart, Humminbird Brand Manager. “It’s the best of the best from Humminbird and we’re humbled to be recognized as a leader in the industry by buyers and media.”
 
Offering the largest displays the company has ever made at more than 15 inches, the SOLIX features ‘MEGA Imaging’, CHIRP Digital Sonar, Humminbird’s Cross Touch Interface and AUTOCHART Live.
 
SOLIX is offered in two display sizes, including 12.1- and 15.4-inch models. Each come standard with Humminbird’s Cross Touch Interface, letting anglers operate the unit via touchscreen or keypad, all while customizing the screen with up to four independent viewing panes. Cross Touch allows anglers to use the SOLIX either as a touchscreen or with the keypad for easier control in rough water conditions. Individual panes can be zoomed or moved to different screen locations based on angler preference or fishing situation.
 
Anglers can select from two SOLIX units – one is equipped with GPS and CHIRP Digital Sonar, the other adds MEGA Imaging. MEGA Imaging is said to be the first down and side Imaging technology to enter the megahertz range with performance that’s nearly three times greater than traditional 455 kHz frequencies. Humminbird claims the technology delivers clear, sharp imaging on a whole new level.
 
Also standard on all SOLIX models is Humminbird’s expanded AUTOCHART Live technology that creates and saves structure maps on any body of water. AUTOCHART Live identifies and maps depth, bottom hardness and vegetation.
 
Bluetooth is built into every unit, allowing anglers to sync smartphones to the on-board SOLIX. Text messages, missed calls, signal strength and other notifications appear right on the Humminbird display, so phones can stay in pockets for hands-free fishing.

High-speed ethernet provides easy connectivity to Humminbird 360 Imaging, Minn Kota i-Pilot® Link, Humminbird CHIRP Radar, and additional SOLIX or select HELIX units.

The new units are fully compatible with Humminbird LakeMaster charts, SmartStrike and Navionics Gold/HotMaps.
 
Next year, ICAST moves from the Orlando County Convention Center’s West Building to the North/South Building. The 2018 edition will take place from July 10 to 13.