Cold weather
couldn't do it. Even at minus 15 degree Celsius temperatures with wind chill,
crowds we're lined up in the lobby of the Direct Energy Centre for the opening
of the nine-day long Toronto International Boat Show this past Saturday.
There was a
positive atmosphere on the show floor as exhibitor's booths quickly filled up
with show goers in search of their next boat. Show manager Cynthia Hare
reported attendance down 10 percent on Saturday and five percent on Sunday.
Nonetheless, during the opening weekend exhibitors reported making sales, some
setting new records for opening weekend.
“As a whole we
sold 24 boats on Saturday,” reports Jamie Small of CO2 Inflatables. “It was a
strong opening day. We sold boats anywhere from eight feet up to 16 feet. On
Sunday we sold a 20-footer. The qualified buyers were here and the crowd was
knowledgeable.”
While opinions
varied on what type of consumer was at the show, many felt that the entry-level
consumer was prevalent.
“The entry-level
boat buyer has returned,” commented Tom McNair of Brunswick – US Marine &
Outboard Boats.
Others shared
McNair's view. The Boat Warehouse, which has Four Winns models on display
ranging from 18 to 43 feet, agrees that there's a lot of interest at the entry
level.
“We find we are
getting the new boat buyer,” says Dave Mayhew of The Boat Warehouse. “It's
exciting to see the entry-level buyer. It shows that there is some consumer
confidence despite the economy. We're spending more time with them because they
are new to boating and first time buyers. Customers have been looking to us to
help them find out what would be the best boat for them.”
“So far we've had
a wide range of success,” continues Mayhew. “We've had small boat sales and
more mid-range sales than we've had in the opening weekend of the past two
years. Saturday the traffic was so busy we couldn't even get to everyone. We've
sold 24s, 27s, some big boats, some small – it has been right across the whole
board.”
Staff at the
Discover Boating booth also noticed a surge of potential first-time boat owners
who were seeking insight on how to get into the recreational boating. Siegi
Kaminski, who has been working with Discover Boating for more than 10 years,
has seen his share of visitors to the organization's booth. “We've found a lot
of new cottage owners who want to get into boating are visiting us,” says
Kaminski. “A lot of them have no boating experience, but they knew to come see
us. We've seen a very significant increase in interest over last year. This
year they are gung-ho to buy a boat.”
Other exhibitors
found that consumer interest was more spread out. That said, the feedback they
had to share was positive as well.
“I'm seeing the
mid-range right now,” says Bruce Cleland, Sales Manager of Gordon Bay Marine,
MacTier, ON. “We've done a lot of mid-range Boston Whalers and Monterey.
"Most people have been on the Internet before they came down because they
are very informed. There have been more educated buyers this year than we've
ever seen.”
Sea-Doo had a
good opening weekend, reporting sales across its lineup. “It was a good opening
weekend for us,” says Bob Gossling, Sea-Doo shows and
events – North America – BRP. “We're selling everything from entry level
to $45,000 dollar boats – it's right across the spectrum.”
Bayliner had 13
boats on display at its booth (five cruisers and eight runabouts) ranging from
16 to 31 feet. :You've got to show it if you want to sell it,” says Bryan Down,
District Business Manager for Brunswick - US Marine & Outboard Boats. “The
quality of the people here over the weekend was quite good,” continues Down.
“They qualified themselves nicely.”